Phone
+(91) - 7575800490Address
OFFICE ADDRESS- LG-64, JTM MALL, Model Town, Malviya Nagar, JAIPUR, 302017
Broadcast advertising—television and radio—remains one of the strongest mediums for creating brand awareness in India. With millions glued to TV serials, cricket matches, and radio stations, broadcast ads offer unmatched reach.
• Advantages: Combines audio + visual for emotional storytelling.
• Formats: 10–60 second commercials, sponsorships, product placements.
• Best For: FMCG, electronics, automobiles, and large-scale campaigns.
• Advantages: Affordable, wide local reach, high frequency.
• Formats: Jingles, sponsorships, RJ mentions, contests.
• Best For: Local businesses, retail, events, and services.
1. Mass Reach – Millions reached in one go.
2. Emotional Connection – Stories, music, and voices engage deeply.
3. Flexibility – Different time slots for different budgets.
4. Repetition – Repeated ads ensure better recall.
Example
During IPL, brands like Vivo and Dream11 invested heavily in TV ads, leading to record-breaking visibility and engagement. Similarly, a local FM ad for a furniture shop in Ajmer increased footfalls significantly.
Final Thought: Broadcast advertising is unbeatable for brand awareness campaigns. Combined with digital tracking, it creates both reach and measurable engagement.
