Phone
+(91) - 7575800490Address
OFFICE ADDRESS- LG-64, JTM MALL, Model Town, Malviya Nagar, JAIPUR, 302017
Radio is an affordable and powerful advertising medium in India, especially for regional markets. With FM, AM, and online radio stations, businesses can connect with audiences while they commute, work, or relax.
1. Local Impact – Perfect for targeting city-specific audiences.
2. High Frequency – Repeated ads improve recall.
3. Cost-Effective – Cheaper than TV but with good reach.
4. Personal Connection – RJ mentions feel authentic and trusted.
• Jingles – Catchy tunes for strong recall.
• RJ Mentions – Personalized promotions by popular hosts.
• Sponsored Shows – Aligning brand with entertainment.
• Contests & Call-ins – Interactive campaigns.
• Targeted Reach – Ads during peak commute hours.
• Emotional Bonding – Music and voice create strong memory.
• Flexibility – Short, frequent ads for better visibility.
• Community Engagement – Local radio connects culturally.
Example
A clothing retailer in Ajmer ran a 10-day FM campaign with RJ mentions. The result: a 35% increase in store visits during the promotion.
👉 Final Thought: Radio may be traditional, but its local power and emotional connection make it a must for regional advertisers.
