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by ADONC
Outdoor advertising (OOH – Out Of Home) includes hoardings, billboards, wall wraps, transit ads, and pole branding. In cities like Ajmer, Kishangarh, and Pushkar, outdoor ads capture attention daily and create long-term impressions.
1. 24/7 Visibility – Ads are always “on.”
2. High Recall – Constant exposure builds memory.
3. Location-Based Targeting – Ads placed where customers live, travel, and shop.
4. Cost-Effective – Long-duration visibility at lower costs than TV.
• Billboards & Hoardings – Large, high-traffic impact.
• Transit Ads – On buses, autos, and metros.
• Wall Wraps – Bold ads on building facades.
• Pole Branding – Street-level visibility.
• Mall & Airport Branding – Premium placements.
• Mass Audience Reach – Seen by everyone in the area.
• Strong Recall Value – Perfect for local businesses.
• Event/Seasonal Impact – Great during festivals, elections, or sales.
• Credibility – Government-approved hoardings ensure authenticity.
Example
An Ajmer jewelry brand booked 10 hoardings across the city before wedding season. The visibility increased foot traffic by 50% compared to online ads alone.
👉 Final Thought: Outdoor advertising is unmatched for long-term brand presence and works even better when supported with digital campaigns.